IMATS Toronto 2014 Haul

"No Buy November" was going great! And then IMATS happened...

On Saturday, November 22 I travelled to Toronto for the International Makeup Artists Trade Show - the world's largest makeup gathering. It's open to the public and features demonstrations from professionals, a Battle of the Brushes contest for students and tons of beauty exhibitors set up booths to sell products (many of them at a discounted price).

It was my first time ever attending and I was an absolute giddy mess. The lineups were long, elbows were being thrown and everyone was smushed together like a can of sardines...sweaty ones. But it was worth every minute! 

Here's a quick look at the items I picked up: 

I was most excited when I spotted OPI Nail Polish selling for $6.50 a piece, or six for $33. Being a nail polish junkie, I couldn't pass on this deal. My bag got slightly heavier as I picked out six different colours to accompany me home. 

The shades I chose are really beautiful for this time of year.

Morphe was selling eyeshadows for $3 each or two for $5. I grabbed four shades. 

Bottom, left to right: ES41 Just Teal and ES80 Blue Green

These colours are so pigmented and blend really nice. 

I picked up this gorgeous blush from NARS called Sin. It's a deep berry tone with subtle shimmers and is the perfect fall pairing for a look with a dark lip. 

The coveted Sigma brushes! I finally got my hands on a couple of them. I grabbed the F80 Flat Kabuki which is perfect for applying foundation. It's so soft! I also got the E35 Tapered Blending brush to use for shadows in the crease. 

I also grabbed these three little brushes from Crown Brush. They're pink and cute!

I had such a great time and I'm already looking forward to attending IMATS again next year! 

Now back to the saving...



  1. Love the review of IMATS! It's great to be able to gauge an event before committing. Great Post!

  2. I'm glad you like it! I agree...it's always nice to dip your toes in the water before jumping right in. I also like to get an idea of what an event will be like before attending it.