Four Years + My Thoughts On The Future Of The Blogging Industry
It’s been four years since I started Beauty by Birdy and I thought I would take this opportunity to share my thoughts on the future of blogging.
Many believe it’s a dying trend.
I like to think otherwise.
Sure, Instagram is hot (and easy). Posting one photo with a short caption and some hashtags is definitely less time consuming than an entire blog post with 500-1,000 words. And I get that the written word may not be read in the same way a photo may be viewed. They say our attention span is less than a goldfish…
But who knows when Instagram will fade to the wayside once a new and improved social media platform takes over. When that time comes, I’ll still have my blog. I own www.beautybybirdy.ca. While those who have earned a living or made a name for themselves from Instagram alone may be in trouble.
I remember telling myself when I started Beauty by Birdy that it wasn’t something I would give up on. I had followed too many people who started a blog and gave up after three months. As a reader, that was disappointing. I didn’t want to hook a reader – even if it was just one or two family members/close friends – only to let them down.
In addition, for me, blogging is an escape. It’s something I do when I’m bored. Or overwhelmed. I think it’s evident that after four years, and only having 490 followers on Instagram, that I’m in it because of passion. Sure, it’s awesome to receive free stuff and attend carefully curated events. But at the end of the day, I’m a writer and I NEED to write. It’s the reason I started my little nest on the Internet in the first place. I went to school for journalism and by the time I graduated I felt so overwhelmed by the structure. I felt a lack of creativity and a need to write in a way I wanted to write, about what I wanted to write about. This post – and all the posts you’ll find here on my site – are exactly that!
Beauty by Birdy is also a bit of a diary for me. I often write about life milestones and it’s always nice to look back and reflect on those posts.
Yes, it’s important to adapt. I work full-time in the newspaper industry (which is also thought to be dying), where we’re constantly telling owners and publishers to embrace digital and social media. Accepting and adjusting to change is the way to stay afloat. Which means I’ll forever be trying to keep up with Instagram and whatever new platforms the future brings our way. But at this time in my life, I can positively say that blogging will not be going anywhere!
And until the written word is dead (which I hope will never happen) blogging will continue to exist.